blog @ stone lion cape cod » marketing

Social Networking

Janet Loewenstein — Thu, 09 Apr 2009 15:19:00 +0000

It’s a connected world out there people!

Are you all aware that I have a Facebook Fan Page for the inn? No? Visit it here. Become a fan! Leave a comment! If you send me pictures from your stay I’ll post them for you – or I think you can post them yourself.

You can also follow me on Twitter. I wasn’t sure I’d like using it, but I actually do. I love the 140 character limit, it makes me think about my wording and it makes it much easier to go through the posts of the people I follow.

It’s a beautiful day today, I’d best make the most of it. Thanks for reading!

Social Networking

Janet Loewenstein — Sun, 07 Dec 2008 20:35:00 +0000

I joined Facebook back in June. I did it because the owner of the Post Secret site started a page there and I wanted access to it. I put up a bare-bones profile, did a couple of searches and “friended” a couple of people. Then I pretty much left it alone on the theory that this was largely a site for the under-30 crowd. Until about five weeks ago. Then, all of a sudden I started getting messages and friend requests as a bunch of my old friends from high school and college – and I mean at least a dozen people, all over 45 – joined the site and started searching for people. I’ve reconnected with a number of them now. With some I’ve exchanged just a message or two, with others I feel like I’ve really resumed a long-dormant friendship. It couldn’t have come at a better time.

As a side benefit, Facebook is now allowing people to set up pages for their businesses. I’ve done one for the inn. I’m not sure if I’ll see a benefit from it, but at the moment it’s free and it can’t hurt. It may help me draw in a younger generation of B&B goers.

I also recently joined Linked In. That site is more for business networking. There is some overlap between the friends I’ve found there and the ones on Facebook, but I’ve found a number of people on Linked In who have probably never considered joining Facebook.

If you’ve been getting invitations to join either of these sites, take a chance and do it. You might be surprised at who you find there. Be warned, though, both can be a bit of a time-suck if you let them.

Green Travel

Janet Loewenstein — Sat, 13 Sep 2008 00:41:00 +0000

There has been a lot of talk lately about “going green”. We are all being encouraged to think about our environmental footprint, change our light bulbs, reduce waste, drive less and so forth. There is also a “green” trend in the travel and hospitality industry, and while I think anything that can be done to reduce energy consumption and waste is good, I wonder how many travelers actually choose a lodging establishment based on how “green” it is.

We have been pretty green from the very beginning but I’ve never advertised it because it’s just what I do. To me it isn’t a marketing ploy, it’s how I want to live my life. And we aren’t totally green, there are no solar panels on the house and the property isn’t large enough for a windmill so we are forced to use oil and propane for heat, hot water and drying laundry. Only rarely do I hang anything to dry outside. Our electricity use could probably be reduced by putting in power strips for things like televisions and video decks. I haven’t yet changed over to a water saving front loading washing machine, although I probably will very soon; our current washer is showing definite signs of advancing age. Still, I think I do more than the average homeowner. For anyone interested, here is a list of our green practices:

- Soap/shampoo/lotion dispensers in the bathrooms save on all those little plastic bottles;
- Navy blue towels and colored bed linens so we don’t have to use bleach in the wash;
- Compost almost all fruit/vegetable waste from the kitchen (except in winter);
- Compact fluorescent light bulbs in all lights that burn many hours a day and I’m in the process of changing the bulbs in more places;
- Timers for outdoor lighting;
- Recycling, including bottles, cans, newspapers & cardboard;
- Freecycle(TM) for items we no longer use but that aren’t ready for the trash, like blankets & towels that we change out every couple of years. Pillows and linens that are too stained or worn for human use go to an animal shelter;
- Air conditioners are installed in frames that allow us to open the window above the unit. This permits a cross-breeze in all our guest rooms and minimizes the use of air conditioning;
- Ceiling fans in all guest rooms, living room, dining room, kitchen and our personal space to cool without a/c;
- Minimal use of chemical cleaning agents;
- Purchasing larger refill sizes and/or concentrates rather than small bottles where possible;
- Programmable thermostat for the heat which allows us to keep the house warmer during peak guest usage (mornings and evenings) and cooler mid-day and at night without having to remember to set it ourselves;
- Purchasing recycled office supplies as much as possible, including copy paper, our letterhead & envelopes, file folders and clasp envelopes;
- Switched from sending snail-mail confirmation letters to email;
- Switched to paperless billing for as many of my business & personal bills as possible;
- In order to save water on longer stays, sheets and towels are changed after the third night. Requests for more frequent changes are, of course, honored;
- When planting my garden each spring, I specifically look for drought-hardy annuals that don’t have to be watered every day.

Wow. Pretty exciting, right? I’m sure everyone who reads this is going to want to book rooms here now.

Let’s face it, most “green” practices are pretty mundane. I do these things because they make sense to ME. In some cases they actually make my life easier (less watering, fewer light bulb changes, two or three loads of laundry saved in a busy week), in other cases they increase my workload (rinsing & sorting recyclables, bundling newspaper & cardboard, resetting timers, mixing cleaning agents and filling spray bottles).

Okay, now I’d like to hear from my readers. I have a stat. counter, I know you’re out there. Do “green” practices weigh into your decisions about lodging when going on vacation? Do you think there is more I should be doing? And what do you do at home?

New Website

Janet Loewenstein — Fri, 18 May 2007 18:55:00 +0000

We’ve just completed a major website redesign. This one was a complete overhaul; we basically have a completely new site. Our old site was done by someone local and I think he did a nice job, he was lovely to work with and he has a good sense of design, but the internet world has changed substantially and a good lodging website must be optimized to come up on the first page of a search. Our new designers are a continent away so I’ve never met them, but they specialize in lodging sites and are much more tech-savvy than our local designer.

I guess there was something about the old site that really appealed to some people; we got compliments on it all the time. Unfortunately it wasn’t doing anything for us as far as search engine rankings. I’m really hoping the new site speaks to people as much. If anyone is reading this, please go to our site at http://www.stonelioncapecod.com/ and let me know what you think.